YOU HAVE A PRODUCT, YOU HAVE A SALES CHANNEL
When you find out about a new establishment, you do it through the internet or social networks, right? What is one of the first things you do? You want to see the product it offers and be able to purchase it online, right? Consumers are very used to buying directly from virtual stores, without having to leave home and with just a few clicks.
If your company does not have an e-commerce, you lose the possibility of being able to offer your product directly., but not only that…
ECOMMERCE, WHAT DOES IT MEAN?
Having an online store means something as simple as you can sell your product. This means that your customer can buy it from anywhere, directly from you and without any intermediaries. At the same time, you can collect all this data to carry out after-sales management and even achieve customer loyalty, increasing the chances of greater profit in the long term.
No longer dependent on your opening hours
In the most economic area, online shopping allows you to get a return, monetize your online activity. The customer needs to be able to buy at any time of the day, without being tied to business hours and from anywhere. If a new user accesses your website or your social networks and finds that they do not have this option, it is very possible that they will look for your product in other ways and even go to the competition. This, beyond affecting your income, also has a negative impact on your image as a brand.
KEY ASPECTS
However, uploading products to the website and waiting for sales is not enough. You must devise and implement a well-defined strategy and take into account several aspects so that your offer is as competitive as possible.
SEO
Having good content, with relevant keywords, makes the organic positioning of your website/ecommerce is better and, therefore, appears at the top of search engines like Google, thus increasing both your visibility and your possibilities.
Social Networks
Social networks are very useful for increase participation, are the first source of information used by users and many hours are spent there. It is very important to think about what type of content you will publish there and which networks to use, since it is a traffic driver to the online store. Instagram, for example, has a specific shop section, where you can mark products and link them to the website.
Blog
The content of the blog is very important to get leads to your online shop. With the text you can guide and advise the customer about your products and services, giving you relevant and necessary information for your purchasing decision, connecting with your interests.
User experience
The customer must find what they are looking for easily and be able to make the purchase easily and quickly. The page, therefore, must be well optimized, with fast loading times and an attractive and responsive design, to adapt to any device. The penalties, both from the client and from Google, are high if this is not respected.
Transparency
All security and contact information should be visible and accessible, thus helping to generate customer trust. The payment process should be simple, with the fewest steps possible, with the shortest delivery times and that generates trust. We encounter scams all too often.
Data management
When we talk about data management, we are referring to the ability to find out information about the customer (products they have looked at, time spent on them, what searches they have made subsequently... and contact details). All this gives us the ability to help close the sale, predict future purchases and even encourage them. We are not only looking for the sale, but we also want to attract the customer (make him loyal).
FIRST SALE: YOUR E-COMMERCE
This process can range from total customization to leveraging existing resources and technologies to reduce costs. For this reason, we want to help you with your business. As we know that creating an e-commerce from scratch can be complicated, we offer you our online sales platform: First sale.
You will have it ready in three steps:
- We create the entire ecommerce platform
- Upload all your products
- You receive orders and make deliveries.
This is a standardized and very intuitive system, keeping your store up to date will be very easy and you will be able to access it from anywhere. Also, unlike other systems, it is scalable, we can add all the functionalities you need, making it more complete and personalized.
We offer you:
At Frame Girona we are experts in the management and creation of strategies. Not only will you have a platform, but it will also meet the vital aspects to be more than just a store.
Contact us and we inform you.
Ecommerce, win-win for you and your customer.
Additional information about digital commerce
We also leave you two links with interesting information about the current situation of e-commerce. It's better to know too much than too little.
For companies, providing information through the web or social networks is not enough to have a good presence and customer service, ultimately, to be effective. E-commerce is a great way to do business, especially for SMEs, which can see their sales increase.
The digitalization of commerce has been on an upward trend for years, and exceptional cases such as the pandemic have accelerated the process and demonstrated the importance of e-commerce.
