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Logo design and stylebook for Vinco, a business management app

I bind is a business management application focused on helping from large business teams to a single freelancer. It has many uses and helps with the classification and organization of tasks. The most relevant functions that can be carried out with the program are the following:

  • Create reports on orders, sales, goals, and collections.
  • Manage sales visits and agendas.
  • Save catalogs, products, prices and offers.
  • Make payments and collections.
  • Create task lists.
  • Consult results statistics.
  • Report call information.

It bases its actions on helping companies achieve their sales goals and improve their customer service, which is why once they try it, it becomes indispensable for their operation.

In this case, Vinco needed a logo design that represented a modern and technological service set in the world of management and work organization.

The link between a new logo and the creation of a style book

The style book or guide is a personalized guide that talks about the guidelines that should be followed when creating content for a brand. That is, the typography that should be used, the color palette, the punctuation... It is based on a series of established criteria that should be implemented in any public document and that help identify the company in question. A style guide is essential for any brand for several key reasons. First of all, it ensures that all the visual elements of the brand, such as logos, typography and colors, are used consistently across all touchpoints. This creates a recognizable and professional visual identity, reinforcing the brand's presence in front of its target audience. This consistency also helps to communicate the values, mission and vision of the brand in a uniform way, reinforcing its identity. In addition, a coherent and professional presentation generates trust and credibility among customers, improving perception and loyalty towards the brand. A style guide sets clear guidelines for written and visual communication, ensuring that your brand message is clear and effective in any format or channel. This is especially important when different teams are working on marketing, advertising, or design projects, as a style guide serves as a central reference, facilitating collaboration and ensuring everyone is aligned.
creació de logo corporatiu
disseny de logo i llibre d'estil
disseny de llibre d'estil marca
disseny de logotip app
disseny marca corporativa
disseny de logo

Logo design and first impressions

Most brands are recognized by their logo, which is why it is vitally important that it is modern and conveys the company's values. For this reason, we have created a simple logo that is adapted to what the public is looking for in this type of service: simplicity, effectiveness, speed and regular updates that improve the final product.

This new logo design stands out for being elegant and modern. The full brand name appears in a neutral color, black, while a “tick” symbol shines in a bright blue. This combination manages to capture attention instantly.

The “tick” symbolizes control, the main function of this application: internally managing a business to maximize its profitability. The typography chosen is professional, fine and elegant, conveying an image of reliability and seriousness.

The design of the blue “tick”, together with the first letter of the brand, the “V” in black, provides a technological touch that highlights the logo and gives clues about the brand's field of action. In short, it is a logo that perfectly combines modernity and functionality to capture the public's attention.

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