/Projects

CAMBRA DE COMERÇ DE GIRONA · Visual Identity and Campaign

The 6 videoconference dialogues of the Chamber of Commerce of Girona are born to address the transfer of knowledge from research centers to businesses and vice versa. To do this, they invite twelve personalities to illustrate their thoughts on the new times we are living in. As a substitute and guide, these '6 complementary dialogues' invite us to reflect on the knowledge society and the transfer of knowledge to society. In this new moment, we cannot look or verify as we have done before; we are invited to understand the scientific method, the foundations of logic, and to have a critical spirit.

AN IMAGE WITH THE 6

We have an event composed of six different segments, conversations between two high-level guests who will speak via videoconference. The Concepts of «6» We'll use red and decide to use it for the event's imagery, thus creating a small graphic element in the «eye» of the 6 that resembles a speech bubble. By extracting it from the 6, we now have the iconographic element that we'll apply to achieve a cohesive identity. The red and black colours of the Girona Chamber of Commerce's visual identity are our colour guide.

The next step is to choose 6 visually stunning photosthat convey sophistication, modernity... and above all, that each one is representative of the event it relates to. Photography captures the eye and grabs attention, in addition to conveying many emotions: we use it to create visual impact, together with the globe shape derived from the 6.

 

—

NEWSLETTER

Internal communication action. The electronic newsletter is a communication action with the audiences we already know (within our database). In this way, we directly inform our subscribers about the event, and in a more personal manner: they are the first to know about its existence and can sign up for it directly.

—

PRESS

You are paper-based, a medium that we would call «conventional» or «offline». The relationship between the newspaper's audience (reader) and the Girona Chamber of Commerce is transversal, therefore it is a good support to reach more interested people, beyond our own database. The essential information from the Newsletter is adapted, and, in addition, considering the immediacy and expiration of newspapers, it is used to communicate it shortly in advance.

—

EXTRACT

This is the summary of essential information about the event, both for the specific video conference and for the entire set. In the case of the 6 complementary dialogues, this format is digital. It serves both before, during, and after the event, acting as an essential guide for the audience and participants. It has a rather institutional role and can be shared and forwarded, which gives it virality.

—

LUXURY GUESTS

Participants include Pedro Miguel Echeniqueprofessor of condensed matter physics and science communicator; Anton Costas, industrial engineer and economist; Pedro Gomez, Research Professor at the Catalan Institute of Nanoscience and Nanotechnology (ICN2); Joseph Rubau, entrepreneur and CEO of Shark Red; Silvia Domènech, General Manager of La Fageda; Baltasar Mayo, biologist and CSIC researcher; Nuria Ramos, biologist; Esteve Espuña, entrepreneur in the agri-food sector; Pedro A. Serena, physicist; Esteve Camos, physicist; Amador Menendez, researcher; Comino Franc, entrepreneur, engineer, and co-founder of Wattia Innova.

Other projects