TO PAY OR NOT TO PAY: THAT IS THE QUESTION
When you've heard about the web and its positioning, you've probably heard words like: SEO, SEM, organic, keyword, cost per click... the basic idea you've got is that SEO is free and SEM is paid, but is it really that simple? Don't you think that these concepts go further and are a small cog in a more complex chain?
One of the most common mistakes in web positioning is thinking that the more money you invest, the better the result you get and everyone sees you., without doing a prior analysis of what your website really needs. Paying for ads on Google (Google Ads), ads on social networks (Social Ads) and banners if your content is not attractive and does not provide value to users is counterproductive and limited in time, since when you stop paying your positioning collapses. All this investment to end up in nothing?
WHO PAYS THE MOST IS NOT THE FIRST
SPONSORED
We relate this term to the idea of payment. It usually follows the cost-per-click (CPC) model, where you pay for each click your ad receives.
The most well-known is the SEM (Search Engine Marketing), which consists of create paid ads for the specified keywords, so when a user performs a search, the ad is displayed in the top positions, ahead of the competition, capturing the attention of users.
Among its advantages we find:
- Rapid increase in visits.
- We reach a large potential audience.
- Great segmentation.
- Detailed analytics.
Paid strategies are useful when a website is new or has very specific competition, since we manage to give immediate visibility to the website, it is applied from the first moment of the campaign configuration. But, as we have said, it only works while you are paying. When the investment ends, the visibility ends..
ORGANIC
Organic strategies refer to the actions and techniques we use to position the website naturally, that is, obtain a privileged situation when a user performs a search, without using advertising.
We keep the SEO (Search Engine Optimization) is the process and techniques we use so that Google and other search engine algorithms identify content as relevant and place the website on the results pages. Among the techniques we find the writing of interesting content for the user, responsive design and fast loading, consistency and frequency of publication, etc. It is a long-term work, where the results are not immediate, but they are more lasting over time.
Advantages of SEO:
- More prestige and credibility than paid ads.
- Cost savings.
- The positions are maintained over time, they do not depend on the hiring of an advertisement.
The first step is to create a website with the right content, strategically thought out, to be updated continuously. SEO plugins and other tactics within the website itself are essential. Social networks also help us to be visible and generate traffic to the website., allow us to take actions that reinforce the brand image and the client's belonging to a community: valuable content, comments, interactions...
LET YOUR POTENTIAL CUSTOMER SEE YOU
The basis of success, as we have seen, is to work well and have a solid base in the organic part so as not to lose visibility, while giving ourselves an extra push with paid actions in order to have quick results. Competition on the internet is very complicated, You need to establish strategies so that your website gains positions in search engines and, thus, gets more visits., be ahead of your competitors and at the forefront.
Frame Girona we offer you:
- Evaluation of the status of your website and the competition to find out what you need.
- Creation of a strategy combining sponsored and organic actions.
- Management and creation of content, for example blog, to increase good organic positioning.
Contact us and we inform you.
