Sending a WhatsApp, making an appointment with the doctor, checking your email, requesting a table at a restaurant… We are carrying out more and more processes on a daily basis with our mobile phones, and visiting websites is no exception. Statistics support this, more than 60% of visits to web pages are from mobile devices and the number grows daily.
If when visiting our website the user finds a website that is not adapted to mobile devices and, therefore, with a negative visual experience, no matter the quality of the content and the efforts to improve the positioning, the most likely thing is that they will leave the website and never return. The drama does not end here, Google severely penalizes websites that do not have responsive design., directly reducing its visibility and decreasing the effectiveness of SEO.
We have already given the bad news about not having mobile first up to date, but there is no need to be alarmed, the good news is that the combination of SEO and mobile first not only helps maintain visibility and positioning, but also multiplies the effects of its benefits.
Keep reading to learn how to implement mobile first, drastically raise your search engine ranking, and improve the experience of visitors to your website.
What exactly is the mobile first index?
The mobile first index is not only about visually adapting content to different devices, it also takes into account performance, loading times and the user's browsing experience. Let's see what points we need to take into account to achieve this.
Design adaptation: The website must be prepared and adaptable to be viewed in different sizes and orientations (vertical and horizontal) so that it can be viewed completely and correctly on any device.
Element size: The font format as well as that of buttons and other interactive elements must be suitable for comfortable perception, neither too large nor too small.
The quality of the images: The images must be of good quality, this is important for devices with larger screens, but also for mobile phones, since most of them have very high resolutions.
Reduce loading speed: The loading speed of the website is important for the user, who if he perceives slowness may leave the page in a few seconds before he has been able to view our content. Google also takes the speed of the website into consideration for indexing.
Pop ups on the line: Pop-ups can be perceived as very annoying and intrusive on mobile devices, it is necessary to avoid them being too large and to facilitate their closure in an intuitive way. Google can also penalize if it detects poor performance of pop-ups for these devices.
How it affects having a website that is adaptable to mobile devices.
35.8 million users connect to the Internet via their mobile phone, out of a population of 47 million.
The 89% of people who own a smartphone connect to the Internet daily from their device.
The 88% of users searches for local businesses with their mobile, and a 57% ends up visiting them.
With the correct web design, which addresses aspects such as usability and without saturation of images and text, the bounce rate will be reduced, users will increase the time they spend on the page and the number of pages viewed, your page will be visited by more people and for longer.
We keep the Mobile SEO positioning is equal to or more important than desktop, based on short, concise keywords that interest your target audience, SEO translates into more visits, since your page will be easier for search engines like Google.
We help you apply it.
Now you know the importance of your website being mobile friendly or responsive and the most important tips for applying it. If you already have a website made and it is not adapted to devices, don't worry, you can create a mobile version based on the content you already have, and it will be a website responsive, that is, perfectly adaptable to devices, easy to navigate and with high usability.
If you don't have a website yet or want to renew yours, contact us, we will create a custom web project, based on a Mobile First design, designed to make your online presence clear and easy to find.
