Ràdio Marina is an emblematic radio station on the Costa Brava with many years of history, one of the classics. Over the years, it has been updating its visual identity, adapting to new trends. With this latest update, it also adapts to new media: radio broadcasting through the internet.
RESTYLING GRAPHIC BRAND
We go back in time and analyze how the brand has visually evolved: we use the two most emblematic ones. Thus, following the original style, we update and modernize the typography, making it more readable and delicate. In the case of the pictogram (symbolic part), we see these three essential elements: the sun (orange dot), the sail (sky blue), and the ship's hull (navy blue), along with the main concept, 'a sail that sails during the day, while also being an A'.
NEW ADVERTISING PACKS
To adapt to the new times, it is necessary to adjust products and offerings. In this way, Ràdio Marina decides to divide its advertising packages... into 5: 1. Basic, 2. Standard, 3. Plus, 4. Premium, 5. Gold. The closer we are to 1, the simpler and cheaper the package is, and the closer to 5, the more comprehensive and costly it becomes. With these packages, they are already exploring a cross-media strategy (web, magazine, radio).
NEW WEBPAGE
It's time for the brand to be introduced and known in the digital world. This is how we create the new website, the epicenter of online communication, which serves as the brand's presentation, showcasing products, advertising packages... and most importantly, it establishes itself as a news portal and enables direct (multiplatform) contact between the customer and the company. Additionally, it allows us to listen to the radio through the internet."
NEW IMAGE
New times, new needs.
