We present to you the redesign of the Corporate Visual Identity and the digital publication of Proscenium, the digital and interactive performing arts magazine about contemporary Catalan creation. The magazine's application, designed to present information in a more attractive and original manner, includes multimedia content (videos, audio, images, etc.) and interactivity. The layout is simple and plays with the information to shape it and make it more accessible to the user. Navigation is faster and more direct; through links or gestures, you will be able to enjoy the content in a much more dynamic and enjoyable way, interacting with small games and movements that will make the experience more entertaining.
GRAPHIC BRAND
"Proscenium" is a Latin word from the world of theater that designates the area of a stage closest to the audience, that is, the point on the stage where the actor, the play, and the audience are closest (between the proscenium arch and the orchestra). Thus, the concept of the graphic mark combines the idea of theater, the actor's position, and the communication established with the audience to form the isologo.
THE DIGITAL MAGAZINE (APP)
The digital magazine, in application format, explores its content interactively, offering high-quality content with expert-written texts and images and videos from professional photographers. Furthermore, it technologically adapts to the dimensions of any tablet and mobile device, and you will find it available on both Google Play and the App Store.
Below, you'll be able to see a sample of how you can navigate with the new magazine system. The fact that it's digital allows us to ensure usability and interactivity with the user, values that are currently essential when creating a brand-client relationship.
Additionally, coinciding with it being the number "9" and the "nou" design, we take advantage to combine the double meaning of the word "nou": as both a number and as novelty (In Catalan, the word "nou" means the number 9 and new). Download it now and enjoy it. Welcome to the New Proscenium!
