GRAPHIC BRAND
Mim’s reminds us of the term 'mimus,' a Catalan word that is the colloquial form of 'mimar,' which means 'to spoil someone,' and it is the core value of the brand. The apostrophe gives it an international character and a distinctive touch. The logo design plays with a different typeface for each letter, where the interior has been modified with fun and unique patterns. Rounded and asymmetric shapes with certain irregularities prevail. The chromatic range of soft colors (greens, blues, oranges, etc.) adds a lot of personality and recognition to the brand, as well as visual variety.
THE APPLICATIONS
From the corporate graphic identity, all stationery is developed, which includes: corporate cards, gift cards, adhesive labels, product labels, stamps... Also, the signage of the premises. The word minimimus plays an important role: Mim's doesn't sell products, it sells "minimimus."
ONLINE STORE (WEBSITE)
The online store, completely responsive and adaptable, is the element that centralizes all brand communication and enables bidirectionality with the customer. It is also the ideal platform for online shopping, allowing Mim's to sell globally. You will find all the products offered by the brand, with special offers and promotions, follow us on Instagram... and you can even subscribe to club mim’s.
