GRAPHIC BRAND
The isotype is composed of three distinct parts: the illustration of Barri Vell skyline of Girona, the typographic work, and finally, the rivets and ornamentations. Its creation was done in collaboration with a tattoo artist and illustrator. One of the key elements incorporated into the logo is the Roman numeral IV, which references the location of the establishment: Carrer de la Cort Reial, right at the Four Corners. The numerical inscription is preserved, and it's a historical point of the city of Girona. Thus, the graphic brand allows capturing the essence of the barbershop and, in addition, pays tribute to the location.
BRAND GUIDELINES
We have also developed the Brand Guidelines: it is the document that visually describes the brand (logo, icon, symbol, fonts, colors, proportions, and their application guidelines). A summary of everything essential to consider when using the corporate graphic brand.
STATIONERY
Once the Brand Guidelines are finalized, the key corporate stationery element is designed: the business card. It represents the brand and gives a face and eyes to every contact, with metallic effects and premium finishes. We want you to take a piece of the barbershop home with you. The same codes as those of the graphic brand are followed, incorporating classic elements of the English essence of 1950s barbershops.
