DIBUROLL · Visual Identity, Website and Packaging

Diburoll® is a roll-up travel chalkboard for children aged 3 and up. It's highly practical and portable, water-resistant, and easy to clean. This project includes the creation of the brand, both the corporate image and the product naming, which is a combination of the concepts of 'drawing' and 'rolling up'.

CORPORATE BRANDING

The elements that compose it are: the graphic mark of Patapà, that of diburoll®, and the claim "imagine, draw, and roll." Based on these three elements, the corporate visual identity is built. For the design of the various graphic pieces, we have created a pattern consisting of hand-drawn illustrations specifically for the brand, and subsequently applied it to various communication pieces such as the website and packaging.

 

 

 

WEBPAGE

Once the corporate image has been defined, we have designed and laid out the website. It is a one-page format, adaptable to all devices, with a lot of parallax content and dynamic elements, multilingual, featuring product showcases, key features, and contact information.

 

PACKAGING

We have also created the packaging for the travel whiteboard. This includes the self-adhesive label for the individual product, which works for all variants, as well as the design of the 12-unit display unit.