THE IMAGE
The development of the image arises from the combination of parts of photographs from the most iconic places in Banyoles, together with snippets of landscapes. In this way, we design a fictional space. Then, we retouch the lighting, color, and add elements that help create a Christmas and magical atmosphere.
THE PROGRAM
This project includes very diverse elements, such as the totem and the fold-out program with information about all the activities and schedules, press announcements, and digital advertisements. It is crucial that fair visitors are perfectly informed and present in Banyoles during the fair days.
THE POSTER
Starting from the digital collage, we design the festival poster, one of the most important pieces, the key element that serves as a guide for the entire application of the fair's image for the current edition. This piece includes the dates, basic event information, contact details for the organization, and the participating entities. With the digital collage as a background and a lettering illustration featuring the campaign concept: "Banyoles is Christmas."
