OPENING CAMPAIGN
The opening campaign was structured around the two communication axes: online and offline. Several days before the store's inauguration, it was announced through traditional media. Advertisements were placed in the Diari de Girona newspaper, a radio spot, and a TV ad in Girona to inform about the new opening and its location.
ONLINE
On the other hand, on the same day, early in the morning, online communication was activated. In this case, two social networks were chosen, Instagram and Facebook, and simultaneously Adwords ads were placed.