NERU · Store Opening

Store Opening. Neru arises from the Galerías Group with the goal of bringing us closer to the best natural rest. Some of its products are researched and designed by medical teams and physiotherapists, such as the prestigious Dr. Estivill, founder of Clínica del Son. The brand has various Neru spaces within Galerías, Sofàs i Descans stores, and they have recently opened the world's first Neru store in the center of Girona.

OPENING CAMPAIGN

The opening campaign was structured around the two communication axes: online and offline. Several days before the store's inauguration, it was announced through traditional media. Advertisements were placed in the Diari de Girona newspaper, a radio spot, and a TV ad in Girona to inform about the new opening and its location.

 

 

ONLINE

On the other hand, on the same day, early in the morning, online communication was activated. In this case, two social networks were chosen, Instagram and Facebook, and simultaneously Adwords ads were placed.