THE CONCEPT
We keep the naming,, in this case, it is provided by the client. Esperapp, which means the APP that allows you to wait anywhere and not in a waiting room, with the health risks that it entails, both for the patient and the medical center. From this point, we develop a strategy designed for the two target audiences of the product: on one hand, the user (patient) who will use the APP directly on their device; on the other hand, the medical center (management and healthcare personnel) who will use the online platform from their computer. This creates a constant flow of information between both. Esperapp is the platform that makes it possible.
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GRAPHIC BRAND
We present 3 proposals to the client: A, based on the physical waiting room (the place where waiting occurs); B, based on the fusion of the hourglass and the house (time and place of waiting); C, based on the house and the receipt of the notice (the place where waiting occurs). Of these, the client decides to choose B, the one that suits them best, and with some minor adjustments, we deliver the final version.
When it comes to an APP, it's crucial that the graphic branding is highly legible, clear, with a name as short as possible, and with a pictogram that can be easily integrated into an icon (both for iOS and Android). For this reason, and to reinforce the idea to the client that it's an APP at a single glance, we decided to create this pictogram shape.
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APP
It is the cornerstone for the user. Thanks to various meetings: between the client, project management, UX-UI design, and programming, both the architecture and the design direction of the APP are defined. The next step is to create each of the screens with which the user will interact.
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The design of all screens is a very laborious and entertaining process, where every small detail matters. It is the moment when the UI (User Interface) and UX (User Experience) Design need to be integrated. This way, it is ensured that the functions defined in the app are the ones that the user needs to interact with.
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BACKEND
It's the central part for the medical center. The APP connects with the internal system of the center. In this way, any management or notice that the center makes will be received by the client. We didn't want it to stop there, so we also integrated functions for managing doctors' schedules. This way, the medical center has a unified calendar that includes the availability of all medical staff, as well as the appointments that are already reserved. Furthermore, the doctor can know in advance which appointments they will have, which ones have been canceled, and can easily plan their workday.
This system is critical for the medical center. That's why we have developed various options for scheduling, calendars, user management, preferences... Furthermore, everything integrates with a color code that allows both the center and the doctor to have a clear view of the organization of the day in seconds. We would show you more screens, but we prefer to protect our client's security 😉
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WEBSITE
It's the ideal platform to present Esperapp to both the general public and medical centers that may be interested. It's the main piece of onlinepromotional communication. In it, we clearly specify the system's functions, segmenting the user into two categories, with many more functionalities. As always, it's responsive so it can be viewed on a computer, tablet, or smartphone. Here is the link: website
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BROCHURE
As a concept, it's the application of the webpage in a paper format. Reading this is very different from the webpage, which is a vertical scrolling . For this reason, we propose to create a brochure that, as it unfolds, displays the information in the order of reading until we open the last two pages, revealing a division between what Esperapp offers to the user and the medical center.
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CARDS
It's the corporate centerpiece par excellence during a business visit. In this case, we have opted for a high-end finish, with Soft-Touch lamination and a UV3D varnish (shiny with relief), which allows you to play with the concept of the front face: many hourglasses, waiting while keeping a safe distance, except one, which has received the notification and doesn't need to wait in the room.
