{"id":804,"date":"2020-09-24T17:03:57","date_gmt":"2020-09-24T15:03:57","guid":{"rendered":"https:\/\/www.framegirona.com\/?projectes=river-%c2%b7-carta-carta"},"modified":"2020-12-23T11:31:44","modified_gmt":"2020-12-23T09:31:44","slug":"river-%c2%b7-carta-carta","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/es\/projectes\/river-%c2%b7-carta-carta\/","title":{"rendered":"RIVER \u00b7 Carta Restaurante"},"content":{"rendered":"

Espectacular y \u00fanico<\/strong><\/em><\/h3>\n

Y para agrupar todo el conjunto, hemos utilizado el material que m\u00e1s bien representa el River: la madera. As\u00ed, las cubiertas son de madera grabada con l\u00e1ser, encoladas sobre tela. Nos permite un impacto tanto en el \u00e1mbito visual, como t\u00e1ctil. Las cartas est\u00e1n agrupadas por idiomas: catal\u00e1n, castellano e ingl\u00e9s (madera oscura y tela granate); franc\u00e9s, alem\u00e1n y ruso (madera clara y tela naranja).<\/p>\n

\u2014<\/strong><\/em><\/h3>\n

Redise\u00f1o integral<\/strong><\/em><\/h3>\n

Hemos colaborado codo con codo con el equipo del River para conseguir hacer una carta mucho m\u00e1s reducida, visual e ic\u00f3nica. Para conseguirlo, hemos redise\u00f1ado toda la carta, manteniendo solo los elementos que componen la est\u00e9tica b\u00e1sica: tipograf\u00eda e iconograf\u00eda. Y, lo m\u00e1s importante, reestructurado toda la carta: hemos agrupado los productos por tipolog\u00eda y por p\u00e1ginas.<\/p>\n

\"\"<\/p>\n

\u2014<\/strong><\/em><\/h3>\n

P\u00e1ginas individuales<\/strong><\/em><\/h3>\n

Una de las complicaciones m\u00e1s importantes que se encuentran los restaurantes en la hora de implementar las cartas es la gesti\u00f3n de los cambios de platos \/ precios. La mayor\u00eda de veces, significa reimprimir toda la carta, con el coste que esto supone. Para evitar este problema, se ha trabajado con hojas individuales A4 (sin impresi\u00f3n a sangre), f\u00e1cilmente sustituibles en caso de alguna modificaci\u00f3n.<\/p>\n

\"\"<\/p>\n

\u2014<\/h3>\n

Devil es on the detail<\/strong><\/em><\/h3>\n

Cuando las decisiones de dise\u00f1o tienen en cuenta tanto la parte est\u00e9tica, como la de costes, como el medio ambiente\u2026 dan grandes resultados. Por eso hemos utilizado un papel reciclado de alta calidad, que adem\u00e1s de aportar valores cualitativos y organol\u00e9pticos, es mucho m\u00e1s sostenible y ecol\u00f3gico: eliminamos los laminados (usos de pl\u00e1sticos). Tambi\u00e9n hemos optado por imprimir en una sola tinta (negro), lo que nos permite ser todav\u00eda mucho m\u00e1s respetuosos con el medio ambiente, y efectivos a la vez que redu\u00efr costes.<\/p>\n

\"\"<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

El River \u00e9s un restaurant, cafeteria i pub, situat al Barri Vell de Girona, just sota l\u2019esgl\u00e9sia de Sant Feliu. Ofereix un c\u00e0lid ambient familiar, inspirat en Bruce Springsteen i la cultura dels nadius americans, sorprenent i \u00fanic. Disposen de diversos ambients: taules, barra, els famosos sof\u00e0s Chester, i una fant\u00e0stica terrassa, perqu\u00e8 puguis gaudir del River en qualsevol moment del dia. En aquest projecte, l’objectiu era presentar una carta molt m\u00e9s simplificada, que s’inspir\u00e9s en cartes de restaurants de western modern.<\/p>","protected":false},"featured_media":1923,"template":"","categories":[5],"tags":[],"class_list":["post-804","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-offline"],"yoast_head":"\nRIVER CARTA RESTAURANT. Fusta i paper. Frame Girona.<\/title>\n<meta name=\"description\" content=\"Hem utilitzat el material que m\u00e9s b\u00e9 representa el River: la fusta. 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