{"id":5763,"date":"2021-06-02T11:58:15","date_gmt":"2021-06-02T09:58:15","guid":{"rendered":"https:\/\/www.framegirona.com\/?post_type=projectes&p=5763"},"modified":"2022-04-20T11:02:55","modified_gmt":"2022-04-20T09:02:55","slug":"juan-carlos-guerra-marca-grafica-i-papereria","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/es\/projectes\/juan-carlos-guerra-marca-grafica-i-papereria\/","title":{"rendered":"JUAN CARLOS GUERRA \u00b7 Marca gr\u00e1fica y papeleria"},"content":{"rendered":"

MARCA GR\u00c1FICA<\/h3>\n

Juan Carlos Guerra crea vestuario art\u00edstico, confecciona a medida y hace dise\u00f1os de decorados: su tem\u00e1tica principal es el teatro. As\u00ed pues, cogemos este concepto principal y extraemos el elemento ic\u00f3nico: la doble m\u00e1scara de comedia y tragedia<\/strong>.<\/p>\n

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\"\"<\/p>\n

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Aplicamos esta imagen a un dedal, s\u00edmbolo de la costura y, con esta uni\u00f3n de conceptos, nace el icono.<\/p>\n

\"\"<\/p>\n

<\/h3>\n

<\/h3>\n

\u2014<\/h3>\n

TARJETA<\/h3>\n

El s\u00edmbolo creado en la marca gr\u00e1fica nos da tambi\u00e9n un concepto muy interesante: la dualidad<\/strong>. Tenemos un soporte que ya de por s\u00ed es dual (cara por delante y por detr\u00e1s) y lo aprovechamos para crear el dise\u00f1o. As\u00ed, la cara de delante la hacemos blanca con los elementos en negro y la cara triste; la de atr\u00e1s en negro, con los elementos en blanco y la cara feliz. Partimos el icono por la mitad y la situamos a la esquina para reforzar el concepto e invitar a girarla: triste, feliz, triste, feliz.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

El acabado es un laminado mat soft-touch<\/strong>, tacto suave y de gran calidad, con un UV3D<\/strong> que refleja la luz y da volumen al conjunto. Aprovechamos la sensaci\u00f3n t\u00e1ctil que genera para crear la textura del dedal, la aguja y la costura. Un resultado tanto t\u00e1ctil como visual.<\/p>\n

 <\/p>\n

<\/h3>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Juan Carlos Guerra es un figurinista y escen\u00f3grafo profesional de La Coru\u00f1a, que, a lo largo de su dilatada trayectoria, ha trabajado para particulares, as\u00ed como para compa\u00f1\u00edas de teatro y como escaparatista para la marca Zara. Con la concentraci\u00f3n de todos sus esfuerzos hacia abrir su propio taller, y con la necesidad de la creaci\u00f3n de su nueva marca, nos encarga el proyecto.<\/p>","protected":false},"featured_media":5772,"template":"","categories":[7],"tags":[],"class_list":["post-5763","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nJuan Carlos Guerra \u00b7 Marca Gr\u00e0fica i papereria \u00b7 Frame Girona<\/title>\n<meta name=\"description\" content=\"Juan Carlos Guerra \u00e9s un figurinista i escen\u00f2graf professional de La Corunya. 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