{"id":4594,"date":"2021-04-28T11:24:55","date_gmt":"2021-04-28T09:24:55","guid":{"rendered":"https:\/\/www.framegirona.com\/?post_type=projectes&#038;p=4594"},"modified":"2021-05-06T10:10:06","modified_gmt":"2021-05-06T08:10:06","slug":"asesorandum-marca-grafica-i-papereria","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/es\/projectes\/asesorandum-marca-grafica-i-papereria\/","title":{"rendered":"ASESORANDUM \u00b7 Marca Gr\u00e1fica y Papeleria"},"content":{"rendered":"<h3>MARCA GR\u00c1FICA<\/h3>\n<p>La anterior marca gr\u00e1fica ten\u00eda muchos a\u00f1os y finalmente han decidido cambiar toda la identidad visual.<\/p>\n<p>El <strong>naming<\/strong> lo mantenemos por su potencia: \u201cAsesor\u201d es que ofrecen al cliente; \u201candum\u201d es el sufijo, de ra\u00edz latina, aporta grandeza a la palabra. Utilizamos la fuente Barlow Condensed por su f\u00e1cil lectura y car\u00e1cter, adem\u00e1s de ser muy utilizada en el sector industrial y financiero. Vaciamos las \u201cA\u201d para aportar modernidad y sensaci\u00f3n de crecimiento, como una flecha que apunta arriba.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4610\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida.jpg\" alt=\"\" width=\"700\" height=\"700\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida.jpg 879w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-300x300.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-150x150.jpg 150w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-768x768.jpg 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-700x700.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Creamos el <strong>pictograma<\/strong> con las dos iniciales \u201cAsesor \u201c+ \u201cAndum\u201d (A+A), al vaciarlas y sobreponer la una con la otra las convertimos en una \u201cM\u201d, \u00faltima letra del naming.<\/p>\n<p>Para el <strong>color<\/strong> escogemos un gris muy oscuro o \u201cnegro de tinta\u201d (negro no enriquecido): cl\u00e1sico y elegante, a la vez que aporta neutralidad, tama\u00f1o, sobriedad, seguridad y lujo.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u2014<\/h3>\n<h3>BRAND GUIDELINES<\/h3>\n<p style=\"text-align: left;\">El Brand Guidelines es el documento en el cual describimos visualmente\u00a0<strong>todo lo esencial para utilizar la marca gr\u00e1fica corporativa <\/strong>de Asesorandum: logotipo, imagotip, isotipo, tipograf\u00edas, colores, proporciones y sus normas de aplicaci\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4597 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline.jpg\" alt=\"\" width=\"1000\" height=\"795\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline-300x239.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline-768x611.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><\/h3>\n<h3>\u2014<\/h3>\n<h3>TARJETA<\/h3>\n<p style=\"text-align: left;\">Simbolizamos el crecimiento (inversiones) haciendo el dise\u00f1o de la tarjeta nominativa en vertical, con un estilo cl\u00e1sico-contempor\u00e1neo. Una parte se mantiene para todos los socios y la otra contiene la informaci\u00f3n personal. Lo acabamos con un <strong>laminado mat soft-touch y UV3D<\/strong> que refleja la luz y da volumen al conjunto.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4608\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta-300x225.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>\u2014<\/h3>\n<h3>CARPETA<\/h3>\n<p style=\"text-align: left;\">La carpeta tambi\u00e9n mantiene el estilo cl\u00e1sico-contempor\u00e1neo, con una combinaci\u00f3n de blanco en el exterior (portada y contraportada) y negro en el interior (pesta\u00f1as). El pictograma gigante (M) nos permite crear continuidad, impacto y recorrido de lectura. Situamos todos los datos a la parte exterior y en el interior ponemos la informaci\u00f3n m\u00ednima, para contrastar con los papeles blancos que se guardar\u00e1n. Tambi\u00e9n incluimos unas perforaciones para poner la tarjeta corporativa.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant-300x200.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4602 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta-300x225.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4638 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta.jpg\" alt=\"\" width=\"1000\" height=\"778\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta-300x233.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta-768x598.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>\u2014<\/h3>\n<h3>A4<\/h3>\n<p style=\"text-align: left;\">Para la papeler\u00eda respetamos el estilo sobrio y de alta gama de toda la marca gr\u00e1fica. Situamos el pictograma (M) en el lugar izquierdo y un ASESORANDUM gigante presidiendo, y todos los datos en la parte inferior. La raz\u00f3n que todo el contenido est\u00e9 en la parte izquierda es que as\u00ed permitimos que se aproveche toda la superficie del papel. Lo preimprimimoas para hacerlo m\u00e1s f\u00e1cil y asequible al cliente, puesto que solo tiene que imprimir su contenido a posteriori.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4616\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup-300x225.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Asesorandum es una empresa dedicada a la gesti\u00f3n de inversiones y de solares. Por un lado, contacta con las personas y empresas que quieren poner a la venta su propiedad y, por la otra, tambi\u00e9n con los interesados en comprarlos.<\/p>","protected":false},"featured_media":4595,"template":"","categories":[7],"tags":[],"class_list":["post-4594","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Asesorandum. Marca Gr\u00e0fica i papereria \u00b7 Branding \u00b7 Frame Girona<\/title>\n<meta name=\"description\" content=\"L&#039;empresa es dedica a la gesti\u00f3 d\u2019inversions i de solars. 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