{"id":4167,"date":"2021-04-20T09:43:09","date_gmt":"2021-04-20T07:43:09","guid":{"rendered":"https:\/\/www.framegirona.com\/?post_type=projectes&p=4167"},"modified":"2021-05-14T12:55:26","modified_gmt":"2021-05-14T10:55:26","slug":"inox-marca-grafica","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/es\/projectes\/inox-marca-grafica\/","title":{"rendered":"+INOX \u00b7 Marca Gr\u00e1fica y Papeler\u00eda"},"content":{"rendered":"

MARCA GR\u00c1FICA<\/h3>\n

+INOX trabaja internacionalmente y nos transmite su deseo de que el naming<\/strong> funcione tanto en catal\u00e1n, como en castellano e ingl\u00e9s. Por este motivo, sustituimos la palabra \u201cm\u00e1s\u201d, o \u201cplus\u201d por el s\u00edmbolo \u201c+\u201d, haci\u00e9ndolo entendedor en cualquier idioma.<\/p>\n

La tipograf\u00eda tambi\u00e9n tiene que expresar en qu\u00e9 sector se engloba la empresa, es por esta raz\u00f3n que utilizamos la fuente DIN, tipograf\u00eda alemana muy extendida en el sector del transporte y la industria. Esta letra tiene car\u00e1cter, y su minimalismo permite que sea muy f\u00e1cil de leer a grandes distancias.<\/p>\n

En cuanto a la paleta crom\u00e1tica<\/strong> mantenemos los colores corporativos de +INOX: el naranja y el negro. Para aportar un toque diferenciador, nos inspiramos en los efectos visuales que tiene el acero, un material al cual la luz le aporta zonas m\u00e1s lum\u00ednicas y reflejos. La barra horizontal del \u201c+\u201d nos permite aportar textura a la palabra, apelando a la brillantez de una barra de acero.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u2014<\/h3>\n

BRAND GUIDELINES<\/h3>\n

\"\"<\/p>\n

Con el proceso de dise\u00f1o de la marca gr\u00e1fica creamos el\u00a0Brand Guidelines<\/b>: es el documento que describe visualmente la marca (logotipo, imagotipo, isotipo, tipograf\u00edas, colores, proporciones y sus normas de aplicaci\u00f3n). Un resumen de todo aquello esencial que se tiene que tener en cuenta a la hora de utilizar la\u00a0marca gr\u00e1fica corporativa<\/b>, tanto de como se tiene que usar la marca y sus variaciones, como los colores y medidas para aplicarla sobre todo tipo de soporte.<\/p>\n

\"\" \"\"<\/h3>\n

\u2014<\/h3>\n

PAPELER\u00cdA<\/h3>\n

La marca es nueva, por lo tanto, es muy importante ense\u00f1arla. Apostamos por una parte frontal de la tarjeta sencilla: colocamos el logotipo de manera centrada en un fondo blanco para que destaque el nombre, +INOX. Por otro lado utilizamos el naranja para diferenciar el lado, a\u00f1adimos todos los datos de contacto y el isotipo. Apostamos por un acabado laminado mate con un barniz UV3D brillante<\/strong>, que le da reflejos y relevo, permiti\u00e9ndonos reforzar la asociaci\u00f3n con el acero inoxidable.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

+INOX es una empresa catalana situada en Bellcaire d'Empord\u00e0. Su actividad est\u00e1 dedicada a la cerrajer\u00eda, el trabajo de los metales, sobre todo para el sector industrial. La \u00faltima novedad es una l\u00ednea de acero inoxidable. Su especialidad son los productos como bebederos, vallas, etc., para animales de granja. Trabajan en Catalu\u00f1a en Espa\u00f1a y Europa.<\/p>","protected":false},"featured_media":5208,"template":"","categories":[7],"tags":[],"class_list":["post-4167","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\n+INOX. Marca Gr\u00e0fica i papereria \u00b7 Branding \u00b7 Frame Girona<\/title>\n<meta name=\"description\" content=\"+INOX \u00e9s una empresa catalana que treballa en la serralleria. 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