{"id":13532,"date":"2026-01-22T13:52:36","date_gmt":"2026-01-22T12:52:36","guid":{"rendered":"https:\/\/framegirona.com\/?post_type=projectes&#038;p=13532"},"modified":"2026-02-02T13:57:39","modified_gmt":"2026-02-02T12:57:39","slug":"disseny-de-marca-corporativa-per-ips-tecnic","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/es\/projectes\/disseny-de-marca-corporativa-per-ips-tecnic\/","title":{"rendered":"Dise\u00f1o de marca corporativa por IPS T\u00e9cnico"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13532\" class=\"elementor elementor-13532\" data-elementor-post-type=\"projectes\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7171e8b4 e-con-full e-flex e-con e-parent\" data-id=\"7171e8b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-378200e5 elementor-widget elementor-widget-text-editor\" data-id=\"378200e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Dise\u00f1o de marca para IPS T\u00e9cnico<\/b><\/h2><h3><b>Una identidad visual s\u00f3lida y vers\u00e1til para un estudio de arquitectura t\u00e9cnica<\/b><\/h3><p class=\"p1\"><span class=\"s1\"><b>IPS T\u00e9cnico<\/b><\/span> es un estudio especializado en <span class=\"s1\"><b>arquitectura t\u00e9cnica, eficiencia energ\u00e9tica y certificaci\u00f3n de edificios<\/b><\/span>, con sede en Gerona y una clara vocaci\u00f3n de servicio. Con una trayectoria consolidada y una mirada actual, nos encargaron el desarrollo de una marca que transmitiera <span class=\"s1\"><b>profesionalidad, rigor t\u00e9cnico y proximidad<\/b><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7b590997 e-flex e-con-boxed e-con e-child\" data-id=\"7b590997\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5a39fd0e e-con-full e-flex e-con e-child\" data-id=\"5a39fd0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-306afcf3 elementor-widget elementor-widget-heading\" data-id=\"306afcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Redise\u00f1o de logotipo: l\u00edneas claras y arquitectura visual<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a3fd74 elementor-widget elementor-widget-text-editor\" data-id=\"33a3fd74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">El punto de partida fue el <span class=\"s1\"><b>redise\u00f1o del logotipo<\/b><\/span>, apostando por una composici\u00f3n sobria pero reconocible, con una tipograf\u00eda geom\u00e9trica y equilibrada que transmite estabilidad.\u00a0<\/p><p class=\"p1\">La nueva identidad gr\u00e1fica de <a href=\"https:\/\/www.ipstecnic.com\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><b>IPS T\u00e9cnico<\/b><\/span><\/a> est\u00e1 pensada para adaptarse de forma fluida a todos los soportes: papeler\u00eda corporativa, presentaciones t\u00e9cnicas, se\u00f1alizaci\u00f3n de obra, informes energ\u00e9ticos y, por supuesto, <span class=\"s1\"><b>el entorno digital<\/b><\/span>. El sistema visual se construye a partir de formas limpias, espacios bien definidos y un uso racional del color, transmitiendo <span class=\"s1\"><b>eficiencia y claridad comunicativa<\/b><\/span>.<\/p><p class=\"p1\">M\u00e1s all\u00e1 del logotipo, trabajamos un <span class=\"s1\"><b>tono de comunicaci\u00f3n<\/b><\/span> y una estructura de identidad que permite ordenar correctamente las distintas \u00e1reas de servicio: direcci\u00f3n de obra, certificados, eficiencia energ\u00e9tica y c\u00e1lculos t\u00e9cnicos. El objetivo era crear una marca que hablara con <span class=\"s1\"><b>claridad tanto al cliente particular como al profesional del sector<\/b><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-38124764 e-con-full e-flex e-con e-child\" data-id=\"38124764\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc1a3f2 elementor-widget elementor-widget-image\" data-id=\"5cc1a3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"528\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ips-logo01-1024x676.jpg\" class=\"attachment-large size-large wp-image-13535\" alt=\"disseny de marca ips t\u00e8cnic\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ips-logo01-1024x676.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ips-logo01-300x198.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ips-logo01-768x507.jpg 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ips-logo01-1536x1014.jpg 1536w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ips-logo01-2048x1352.jpg 2048w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ips-logo01-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41fe05e elementor-widget elementor-widget-image\" data-id=\"41fe05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/papereria-ips-1024x683.jpg\" class=\"attachment-large size-large wp-image-13536\" alt=\"\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/papereria-ips-1024x683.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/papereria-ips-300x200.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/papereria-ips-768x512.jpg 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/papereria-ips-1536x1024.jpg 1536w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/papereria-ips-2048x1365.jpg 2048w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/papereria-ips-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13027a85 e-flex e-con-boxed e-con e-child\" data-id=\"13027a85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d87142a e-con-full e-flex e-con e-child\" data-id=\"5d87142a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4c16db elementor-widget elementor-widget-image\" data-id=\"5b4c16db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"572\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ipstecnic-1024x732.jpg\" class=\"attachment-large size-large wp-image-13537\" alt=\"\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ipstecnic-1024x732.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ipstecnic-300x214.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ipstecnic-768x549.jpg 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ipstecnic-1536x1098.jpg 1536w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ipstecnic-2048x1464.jpg 2048w, https:\/\/framegirona.com\/wp-content\/uploads\/2026\/02\/ipstecnic-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-55c196db e-con-full e-flex e-con e-child\" data-id=\"55c196db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b672e5a elementor-widget elementor-widget-heading\" data-id=\"5b672e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Una imagen corporativa que transmite confianza<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dec5a3 elementor-widget elementor-widget-text-editor\" data-id=\"1dec5a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">La nueva marca de\u2019<span class=\"s1\"><b>IPS T\u00e9cnico<\/b><\/span> se posiciona como reflejo de una empresa preparada para los retos del presente y futuro. Con un <span class=\"s1\"><b>dise\u00f1o de marca minimalista, t\u00e9cnico y humano a la vez<\/b><\/span>, el proyecto refuerza la confianza, el orden y la precisi\u00f3n que definen este estudio de arquitectura t\u00e9cnica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nuevo dise\u00f1o de marca para IPS T\u00e9cnico: identidad s\u00f3lida, elegante y atemporal para un estudio de arquitectura t\u00e9cnica especializado en eficiencia energ\u00e9tica y gesti\u00f3n de obra.<\/p>","protected":false},"featured_media":13533,"template":"","categories":[7,33],"tags":[],"class_list":["post-13532","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding","category-destacat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Disseny de marca corporativa per IPS T\u00e8cnic &#183; 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