{"id":578,"date":"2020-08-04T16:36:05","date_gmt":"2020-08-04T14:36:05","guid":{"rendered":"https:\/\/www.framegirona.com\/?p=578"},"modified":"2022-04-14T11:37:17","modified_gmt":"2022-04-14T09:37:17","slug":"la-teva-marca-marca-la-diferencia","status":"publish","type":"post","link":"https:\/\/framegirona.com\/es\/la-teva-marca-marca-la-diferencia\/","title":{"rendered":"Tu marca, marca la diferencia"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Hablamos de la importancia a la hora de desarrollar la imagen corporativa; el porqu\u00e9 de crear y construir un buen posicionamiento de marca que te identifique con un segmento de la poblaci\u00f3n en que destacar. \u00bfNos encontramos ante una simple gesti\u00f3n o de una necesidad?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cada d\u00eda nacen miles de empresas, compa\u00f1\u00edas y es que la competencia es incre\u00edblemente elevada. Dentro de toda esta mezcla llamada mercado hay dos tipos de marcas; en primer lugar, las que pasan desapercibidas dentro de la multitud y en segundo lugar, las que somos capaces de recordar y que por lo tanto destacan por sobre el resto, es decir, ocupan un espacio privilegiado a nuestra mente (<em>top of mind<\/em>). \u00bfCual de estas dos tipolog\u00edas es la tuya?<\/span><\/p>\n<h5><span class=\"s1\">El <em>branding<\/em> es una herramienta imprescindible, permite convertirte en un referente y ubicarte en la mente del consumidor.<\/span><\/h5>\n<p><span class=\"s1\">Tu p\u00fablico tiene infinidad de opciones a la hora de escoger cu\u00e1l es la marca que m\u00e1s lo representa, pero antes de esto primero hace falta que te reconozcan (recuerdo sugerido). Para hacerlo no solo hace falta que seas visible, sino, <strong>memorable <\/strong>(recuerdo espont\u00e1neo). Se trata de mirar m\u00e1s all\u00e1 y de transmitir los valores que identifican a tu marca. Es decir, construir la <strong>personalidad<\/strong>.\u00a0<\/span><\/p>\n<p><span class=\"s1\">No cometas el error de pensar que \u00fanicamente se necesita un logotipo visualmente est\u00e9tico, hay otros muchos productos publicitarios que te permiten construir<strong>esencia de tu marca<\/strong>; el estilo de la fotograf\u00eda que se utiliza, el olor que desprende, las formas, l\u00edneas o texturas, los conceptos, las aplicaciones\u2026 e incluso la voz que la personifica. No se trata de compartir informaci\u00f3n a trav\u00e9s de los 5 sentidos, sino apelar a las emociones creando una comunidad entorno a tu marca.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En Frame Girona sabemos que tu marca puede destacar por encima del resto. \u00bfHas ofrecido al consumidor la oportunidad de descubrirte? Te lo ponemos f\u00e1cil: te ofrecemos el desarrollo de la marca, creamos el naming, escogemos los elementos que tiene que incorporar, ya sean colores, tipograf\u00eda o aplicaciones, es decir, creamos la arquitectura de tu marca y de entre todos los detalles a cuidar, definimos tu propio discurso. De esta forma, podr\u00e1s establecer tu propia comunicaci\u00f3n corporativa; atractiva, coordinada, constructiva, coherente y con proyecci\u00f3n a largo plazo.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En definitiva, ante la pregunta sobre la importancia a la hora de desarrollar una buena marca, la respuesta es clara: <b>NO PUEDES DEFINIRTE:<\/b> si no te defines, el p\u00fablico lo har\u00e1 libremente por ti. Por lo tanto, cuando lo tengas que hacer tengas presente la necesidad de planificar un proceso estrat\u00e9gico y creativo que permita que tu marca se gane un espacio deseado en la mente del consumidor.<b> No es una gesti\u00f3n m\u00e1s, es tu mejor opci\u00f3n.<\/b><\/span><\/p>\n<p><a href=\"https:\/\/framegirona.com\/es\/branding\/\">M\u00e1s informaci\u00f3n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;Es tracta de mirar m\u00e9s enll\u00e0 i de transmetre els valors que identifiquen a la teva marca. \u00c9s a dir, construir-ne la personalitat.&#8221;<\/p>","protected":false},"author":1,"featured_media":11451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[],"class_list":["post-578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-comunicacio"],"yoast_head":"<!-- This site is optimized with the Yoast 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