{"id":570,"date":"2020-07-24T16:34:52","date_gmt":"2020-07-24T14:34:52","guid":{"rendered":"https:\/\/www.framegirona.com\/?p=570"},"modified":"2020-10-08T10:07:58","modified_gmt":"2020-10-08T08:07:58","slug":"la-consolidacio-del-mon-online-ha-revolucionat-drasticament-la-comunicacio-corporativa-han-aparegut-nous-canals-de-comunicacio-que-ofereixen-multiples-funcions-i-finalitats","status":"publish","type":"post","link":"https:\/\/framegirona.com\/es\/la-consolidacio-del-mon-online-ha-revolucionat-drasticament-la-comunicacio-corporativa-han-aparegut-nous-canals-de-comunicacio-que-ofereixen-multiples-funcions-i-finalitats\/","title":{"rendered":"El eficiente uso de los blogs corporativos"},"content":{"rendered":"<h5><strong style=\"text-align: justify;\">Las din\u00e1micas actuales de relaci\u00f3n de las empresas con sus p\u00fablicos objetivos son mucho m\u00e1s sofisticadas de lo que hab\u00edan sido nunca. La consolidaci\u00f3n del mundo en l\u00ednea ha revolucionado dr\u00e1sticamente la comunicaci\u00f3n corporativa, han aparecido nuevos canales de comunicaci\u00f3n que ofrecen m\u00faltiples funciones y finalidades.<\/strong><\/h5>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\">Generar tr\u00e1fico en el web es una de las conversiones m\u00e1s deseables para cualquier marca, estar presente en el d\u00eda a d\u00eda del p\u00fablico objetivo a la larga permite consolidarse y posicionarse por encima de la competencia en la mente del consumidor. Cuando se genera contenido que la empresa cree que puede ser relevante para su p\u00fablico objetivo se est\u00e1 cultivando una relaci\u00f3n mucho m\u00e1s all\u00e1 de la estrictamente comercial. La manera ideal de hacerlo es a trav\u00e9s de un <strong>blog corporativo<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><em>\u201d Los consumidores cada vez exigen m\u00e1s a las empresas y una empresa que no se comunica con su p\u00fablico acaba pasando desapercibida.\u201d<\/em><\/h4>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\">Esta herramienta de comunicaci\u00f3n ofrece contenido de inter\u00e9s a sus lectores, permite reflexar la identidad de la empresa para generar empat\u00eda y confianza, mejora su imagen porque comunica de manera transparente, demuestra que tiene un trato personalizado con su p\u00fablico, y permite <strong>diferenciarse<\/strong> de la competencia, <strong>atraer<\/strong> y <strong>fidelizar<\/strong> clientes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>A pesar de que la utilizaci\u00f3n de un blog corporativo es sencillo, es una herramienta que requiere tiempo y dedicaci\u00f3n. Es muy importante tener claro qu\u00e9 se quiere comunicar y transmitir, como se quiere hacer y qu\u00e9 es el objetivo de la publicaci\u00f3n de cada una de las entradas. Por eso es importante tambi\u00e9n la planificaci\u00f3n previa y llevar a cabo un control durante el funcionamiento para ver si son necesarios cambios.<\/p>\n<p style=\"text-align: justify;\">Uno de nuestros servicios como agencia de comunicaci\u00f3n es la creaci\u00f3n, mantenimiento y actualizaci\u00f3n de blogs corporativos para empresas de todo tipo. Creamos contenido personalizado y adaptado para cada empresa, para que puedan ofrecer a sus clientes informaci\u00f3n \u00fatil y relevante, y as\u00ed generar <em>engagement\u00a0<\/em>con su p\u00fablico.<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;\u00c9s imprescindible tenir clar qu\u00e8 es vol comunicar, com es vol fer i quin \u00e9s l&#8217;objectiu de la publicaci\u00f3.&#8221;<\/p>","protected":false},"author":1,"featured_media":1176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio","category-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;eficient \u00fas dels blogs corporatius &#183; Frame 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