{"id":872,"date":"2020-11-08T17:45:41","date_gmt":"2020-11-08T16:45:41","guid":{"rendered":"https:\/\/www.framegirona.com\/?projectes=safeway360-%c2%b7-naming-marca-cataleg-i-web"},"modified":"2022-04-14T13:28:25","modified_gmt":"2022-04-14T11:28:25","slug":"safeway360-%c2%b7-naming-marca-cataleg-i-web","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/safeway360-%c2%b7-naming-marca-cataleg-i-web\/","title":{"rendered":"SAFEWAY360 \u00b7 Naming, Brand, Catalog and Website"},"content":{"rendered":"<p><strong>The first step in creating a brand is defining the name (<em>naming,<\/em>This shows how you are called and allows you to be identified and referred to \u00abby your name\u00bb.<\/strong> It is also very important because it conveys your values. That's why it's crucial to choose your name carefully. In the case of Safeway360, we create the naming from scratch. We explore various options and concepts until we find the one that best fits the client. In this case, we decided to go with English, as it will give us technological connotations as well as an international professional projection.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1953\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Naming.png\" alt=\"\" width=\"2000\" height=\"185\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Naming.png 2000w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Naming-300x28.png 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Naming-1024x95.png 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Naming-768x71.png 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Naming-1536x142.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Safe<br \/>\n<\/strong>It means: <em>safe<\/em>.<\/p>\n<p style=\"text-align: center;\"><strong>Way<br \/>\n<\/strong>It means: <em>path, way, passage<\/em>.<\/p>\n<p style=\"text-align: center;\"><strong>360<br \/>\n<\/strong>It means:<em> everything<\/em>.<\/p>\n<p><strong><img decoding=\"async\" class=\"alignright wp-image-1958 size-thumbnail\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Pictograma-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/>Graphic Brand \u00b7 Isologo<\/strong><\/p>\n<p>The logotype is how the textual part of the brand is represented, typically using a typeface (font). In this case, we have opted for an isologo, which is the integration of graphic elements into the logotype (modification of the 'W' to link it with the graphic gesture of the pictogram. The pictogram is the iconic part of the brand (it has no text). In this case, the concept arises from a panel of bees, a metaphor representing the colony of workers within the company. Therefore, the basic hexagonal shape is modified to represent a path or a safe lane within the geometric figure. Creating both elements (isologo + pictogram) allows us to generate two graphic resources that can work together or separately, increasing the graphic possibilities. When we combine the two elements, we integrate them as one, and we call it an isotype. In this case, a vertical integration (for more vertical formats) and a horizontal one (for more horizontal formats) are proposed.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1959\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/SW360-Cover.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/SW360-Cover.jpg 2000w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/SW360-Cover-300x225.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/SW360-Cover-1024x768.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/SW360-Cover-768x576.jpg 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/SW360-Cover-1536x1152.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Corporate Catalog<\/strong><\/p>\n<p>The corporate catalog introduces the company to the world in an <strong>offline<\/strong> format (print). In this case, two things were needed:<em> first<\/em>, to explain the company, and second, the product (services). Therefore, externally, we communicate what the company is engaged in (the more corporate aspect), as it is not a service that the customer commonly knows but rather an innovation. Let's focus on the interior.\u00a0<em>the second element\u00a0<\/em>(upon further reading), the objective is to visually demonstrate what the product can do for the customer by explaining its functionalities without showcasing final products. For this reason, and with the intention of not focusing on any specific client, we opt for vector illustration. Thus, we create them ourselves to measure, taking into account communication needs (explanation, adaptation to the product, brand color palette, the same graphic style...).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1957\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-CatalegInterior-1536x983-1.jpg\" alt=\"\" width=\"1536\" height=\"983\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-CatalegInterior-1536x983-1.jpg 1536w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-CatalegInterior-1536x983-1-300x192.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-CatalegInterior-1536x983-1-1024x655.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-CatalegInterior-1536x983-1-768x492.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Website<\/strong><\/p>\n<p>The website, on the other hand, presents the company to the world in an <strong>online<\/strong> (digital) format. The messages communicated are practically the same as the catalog, with the difference that it allows us to generate more animations, a smoother narrative, and direct actions (<em>call to action<\/em>), especially when it comes to facilitating contact through the various channels available to the company. It's a <em>one page website<\/em>, with interesting information such as what's happening on social networks, maps, contact details... Like all the websites we create at <strong>Girona Frame<\/strong>, <strong>adaptive to devices\u00a0<\/strong>with good <strong>SEO<\/strong> and <strong>programming<\/strong>,  for easy <strong>loading in the browser<\/strong> and strong <strong>positioning on Google<\/strong>. The website adapts to your mobile so you can take it with you anywhere, even to accompany you during your visit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1956\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Website.jpg\" alt=\"\" width=\"2000\" height=\"1409\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Website.jpg 2000w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Website-300x211.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Website-1024x721.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Website-768x541.jpg 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/Sw360-Website-1536x1082.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Application<\/strong><\/p>\n<p>The corporate graphic mark is designed to be applied in an infinite number of situations. It is easy and agile to reproduce, allowing it to be adapted and for no format to resist it. In this case, Safeway360 is designed to coexist in industrial environments. We have also developed the company concept: \u00abSAFETY ENGINEERING FOR A SAFE WORK\u00bb.<\/p>","protected":false},"excerpt":{"rendered":"<p>A new innovative company with a highly advanced technological component has just been founded. They offer a global advanced security service to protect company personnel, work areas, and material assets. They are responsible for all project phases, from identifying the need for a solution to carrying out maintenance of the facilities. They know who they are, what they do, and how they do it... but they don't have a name, graphic brand, or product catalogue. This is where branding comes in; we are creating the Safeway360 brand.<\/p>","protected":false},"featured_media":1345,"template":"","categories":[7,3],"tags":[],"class_list":["post-872","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding","category-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SAFEWAY360 \u00b7 Naming, Marca, Cat\u00e0leg i Web &#183; Frame Girona<\/title>\n<meta name=\"description\" content=\"No tenen naming, ni marca gr\u00e0fica, ni cat\u00e0leg de producte. Entra a l&#039;acci\u00f3 el branding, creem la marca Safeway360. 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