{"id":865,"date":"2020-09-24T17:45:41","date_gmt":"2020-09-24T15:45:41","guid":{"rendered":"https:\/\/www.framegirona.com\/?projectes=oicc-%c2%b7-marca-grafica-i-web"},"modified":"2022-03-02T14:46:09","modified_gmt":"2022-03-02T13:46:09","slug":"oicc-%c2%b7-marca-grafica-i-web","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/oicc-%c2%b7-marca-grafica-i-web\/","title":{"rendered":"OiCC \u00b7 Graphic Brand and Website"},"content":{"rendered":"<h3>THE DEVELOPMENT<\/h3>\n<p>The first step is the abbreviation of the company name to its minimum initials (OiCC). This way, we achieve a closer identification with the industrial aspect of the company rather than the familial one. The second step, the design of the new pictogram, takes inspiration from <strong>the classic construction stripes<\/strong>. A symbolism that we all have in mind and quickly associate with the sector. To make it more modern, a minimalist redesign is proposed.<\/p>\n<h3>\u2014<\/h3>\n<h3>GRAPHIC BRAND<\/h3>\n<p>Since this change represents a significant leap, it is decided to take an intermediate step with a new graphic brand that straddles both: it retains the original pictogram (updating it) and replaces the logo (textual part) with the new one. We began working with the final version of this in 2020.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-10268\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/OiCC-Elements-grafics-blog.jpg\" alt=\"\" width=\"1000\" height=\"403\" \/><\/p>\n<p>Many times, the transition process is critical if it is not properly planned because introducing a new brand identity is not just about suddenly replacing a symbol but a series of steps that need to be followed to ensure its success.<\/p>\n<h3>\u2014<\/h3>\n<h3>BRAND GUIDELINES<\/h3>\n<p>In the graphic brand design process, we recommend creating the\u00a0<strong>Brand Guidelines<\/strong>: it is the document that visually describes the brand (logo, image, icon, typography, colors, proportions, and its application rules). A summary of all the essential aspects to consider when using the\u00a0<strong>corporate graphic brand<\/strong>, both in terms of how the brand and its variations should be used, as well as the colors and sizes for applying it on all kinds of media.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10267\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/OiCC-MockupPresentacio.jpg\" alt=\"\" width=\"1200\" height=\"700\" \/><\/p>\n<h3>\u2014<\/h3>\n<h3>WEBSITE<\/h3>\n<p>We have developed a <em>one page<\/em> website that enhances the brand's values and helps create a strong image in the user's mind. It is ideal for businesses looking to establish an online presence without investing in a multi-section website. It is adaptable to all devices, including tablets, mobile phones, and various desktop sizes, with good SEO and programming for easy loading in the browser and high positioning on Google. You can view it on any of your devices at the following link:\u00a0<a href=\"https:\/\/www.oicc.es\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10271\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/OiCC-Web-Mockup.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Obres i Construccions Celr\u00e0 (OiCC) \u00e9s una empresa familiar nascuda l&#8217;any 1992. Ofereixen un fort enfoc cap al servei integral, cobrint el cicle de vida de les obres i les instal\u00b7lacions. Al 2019 va cr\u00e9ixer fins a incorporar 33 treballadors i amb una facturaci\u00f3 que no deixa de multiplicar-se, sobretot gr\u00e0cies a la dedicaci\u00f3 al servei a plantes industrials. En aquest moment es decideix invertir en\u00a0branding i fer un canvi d&#8217;identitat visual corporativa.<\/p>","protected":false},"featured_media":868,"template":"","categories":[7,3],"tags":[],"class_list":["post-865","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding","category-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OiCC \u00b7 Marca Gr\u00e0fica i Web &#183; Frame Girona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framegirona.com\/en\/projectes\/oicc-\u00b7-marca-grafica-i-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OiCC \u00b7 Marca Gr\u00e0fica i Web\" \/>\n<meta property=\"og:description\" content=\"Obres i Construccions Celr\u00e0 (OiCC) \u00e9s una empresa familiar nascuda l&#039;any 1992. Ofereixen un fort enfoc cap al servei integral, cobrint el cicle de vida de les obres i les instal\u00b7lacions. Al 2019 va cr\u00e9ixer fins a incorporar 33 treballadors i amb una facturaci\u00f3 que no deixa de multiplicar-se, sobretot gr\u00e0cies a la dedicaci\u00f3 al servei a plantes industrials. 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