{"id":804,"date":"2020-09-24T17:03:57","date_gmt":"2020-09-24T15:03:57","guid":{"rendered":"https:\/\/www.framegirona.com\/?projectes=river-%c2%b7-carta-carta"},"modified":"2020-12-23T11:31:44","modified_gmt":"2020-12-23T09:31:44","slug":"river-%c2%b7-carta-carta","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/river-%c2%b7-carta-carta\/","title":{"rendered":"RIVER \u00b7 Restaurant Menu"},"content":{"rendered":"

Spectacular and Unique<\/strong><\/em><\/h3>\n

And to bring together the whole set, we have used the material that best represents River: wood. Thus, the covers are made of wood laser-engraved and glued onto fabric. This allows for an impact both visually and tactilely. The cards are grouped by languages: Catalan, Spanish, and English (dark wood and maroon fabric); French, German, and Russian (light wood and orange fabric).<\/p>\n

\u2014<\/strong><\/em><\/h3>\n

Complete Redesign<\/strong><\/em><\/h3>\n

We have worked closely with the River team to create a much more streamlined, visual, and iconic menu. To achieve this, we have completely redesigned the menu, retaining only the elements that make up the basic aesthetics: typography and iconography. And most importantly, we have restructured the entire menu: we have grouped the products by type and by pages.<\/p>\n

\"\"<\/p>\n

\u2014<\/strong><\/em><\/h3>\n

Individual Pages<\/strong><\/em><\/h3>\n

One of the most significant complications that restaurants face when implementing menus is managing changes to dishes\/prices. Most of the time, it means reprinting the entire menu, with the associated cost. To avoid this problem, we have worked with individual A4 sheets (without full bleed printing), easily replaceable in case of any modifications.<\/p>\n

\"\"<\/p>\n

\u2014<\/h3>\n

The devil is in the details.<\/strong><\/em><\/h3>\n

When design decisions take into account both the aesthetic aspect, cost considerations, and the environment, they yield great results. That's why we have used high-quality recycled paper, which not only adds qualitative and sensory values but is also much more sustainable and eco-friendly: we eliminate laminations (plastic usage). We have also chosen to print in a single color (black), which allows us to be even more environmentally friendly and cost-effective at the same time.<\/p>\n

\"\"<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

El River \u00e9s un restaurant, cafeteria i pub, situat al Barri Vell de Girona, just sota l\u2019esgl\u00e9sia de Sant Feliu. Ofereix un c\u00e0lid ambient familiar, inspirat en Bruce Springsteen i la cultura dels nadius americans, sorprenent i \u00fanic. Disposen de diversos ambients: taules, barra, els famosos sof\u00e0s Chester, i una fant\u00e0stica terrassa, perqu\u00e8 puguis gaudir del River en qualsevol moment del dia. En aquest projecte, l’objectiu era presentar una carta molt m\u00e9s simplificada, que s’inspir\u00e9s en cartes de restaurants de western modern.<\/p>","protected":false},"featured_media":1923,"template":"","categories":[5],"tags":[],"class_list":["post-804","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-offline"],"yoast_head":"\nRIVER CARTA RESTAURANT. Fusta i paper. Frame Girona.<\/title>\n<meta name=\"description\" content=\"Hem utilitzat el material que m\u00e9s b\u00e9 representa el River: la fusta. 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