{"id":734,"date":"2020-09-24T16:59:13","date_gmt":"2020-09-24T14:59:13","guid":{"rendered":"https:\/\/www.framegirona.com\/?projectes=eumes-escola-de-musica-avancada-i-so-%c2%b7-campanya-de-comunicacio"},"modified":"2020-10-09T12:04:32","modified_gmt":"2020-10-09T10:04:32","slug":"eumes-escola-de-musica-avancada-i-so-%c2%b7-campanya-de-comunicacio","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/eumes-escola-de-musica-avancada-i-so-%c2%b7-campanya-de-comunicacio\/","title":{"rendered":"EUMES: Escola de M\u00fasica Avan\u00e7ada i So \u00b7 Communication Campaign"},"content":{"rendered":"<div class=\"wpb_column vc_column_container vc_col-sm-6\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<h3 align=\"justify\">NEW GRAPHIC BRAND<\/h3>\n<\/div>\n<div class=\"wpb_wrapper\">\n<p align=\"justify\">When designing the new graphic identity for EUMES, it was essential to create a new approach and remove the concept of \"school\" in order to introduce the concepts of \"training\" and \"campus.\" Additionally, the term \"Music\" is emphasized. Different sub-brands are presented within the parent brand, which is EUMES. The main pictogram incorporates the color code of the various sub-brands: EUMES MusicLab, EUMES Social, EUMES Campus, EUMES Online, EUMES Events, and EUMES Academy, all in a style that students can identify with.<\/p>\n<p>Here is the color code for all group brands:<\/p>\n<\/div>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9237 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/codi-de-colors-emes.png\" alt=\"\" width=\"891\" height=\"500\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><\/h3>\n<h3><\/h3>\n<h3>NEW CORPORATE ELEMENTS<\/h3>\n<div class=\"wpb_wrapper\">\n<p align=\"justify\">In order for the presentation of the new visual identity and brand positioning to work, a range of new corporate elements has been created to present the brand attractively and clearly. Thus, (among other things) the Roll-up, folders, and email signatures have been developed to consistently convey the brand's communication style.<\/p>\n<p>&nbsp;<\/p>\n<p align=\"justify\"><img decoding=\"async\" class=\"wp-image-9249 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/mocku_rollup1.png\" alt=\"\" width=\"1190\" height=\"1300\" \/><\/p>\n<p align=\"justify\"><img decoding=\"async\" class=\"wp-image-9224 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/mockup_carpeta.png\" alt=\"\" width=\"1190\" height=\"793\" \/><\/p>\n<\/div>\n<p align=\"justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9248 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/tablet-1.png\" alt=\"\" width=\"1192\" height=\"953\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>NEW ONLINE COMMUNICATION LINE<\/h3>\n<div class=\"wpb_wrapper\">\n<p align=\"justify\">It's time for the brand to be introduced and known in the digital world. This is how we create the new profile on Instagram and Facebook, platforms that are set up to be the face and presentation of the brand. Leveraging the direct and close contact offered by social networks, we design tailor-made and coherent content that showcases the future events, courses, and projects that EUMES will undertake. We work with Mailchimp to create unique and personalized Email Marketing campaigns to reach the target audience. Furthermore, we design and promote Google Ads campaigns to exponentially expand the campaign's reach. The constant and positive growth is reflected in:<\/p>\n<\/div>\n<p>\u00b7 INSTAGRAM: Creation and design of content for the portal's profile and for Instastories, a tool that allows us to promote and get even closer to the customer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9226 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/mockup_insta-2-scaled.jpg\" alt=\"\" width=\"1202\" height=\"801\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00b7 FACEBOOK: content creation, as well as events and news.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9225 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/xarxes_facebook.png\" alt=\"\" width=\"1210\" height=\"659\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u00b7 GOOGLE ADS: Design and distribution of Google Ads campaigns and search support.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9241 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/display.png\" alt=\"\" width=\"1213\" height=\"1100\" \/><\/p>\n<p>&nbsp;<\/p>\n<p align=\"justify\">\u00b7 NEWSLETTER: design and distribution of content; interesting articles about the brand and the field in which it operates, and sending these communications to interested subscribers.<\/p>\n<p align=\"justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9239 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/newsletter.png\" alt=\"\" width=\"1227\" height=\"982\" \/><\/p>\n<h3><\/h3>\n<h3>MULTIMEDIA<\/h3>\n<p>We believe in ideas. We capture moments that we later design and transform into audiovisual content, and we broadcast it to reach everyone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9252 aligncenter\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/multimedia.png\" alt=\"\" width=\"1290\" height=\"860\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanya de comunicaci\u00f3. EUMES \u00e9s una escola de m\u00fasica avan\u00e7ada i so. Est\u00e0 formada per un grup de professionals actius dels sectors musical i audiovisual, ubicada a Girona, que compta amb la col\u00b7laboraci\u00f3 de l&#8217;Ajuntament de Girona. T\u00e9 la voluntat de consolidar la formaci\u00f3 en producci\u00f3 musical, que fins al moment es desenvolupa de forma independent.<br \/>\nEn l&#8217;\u00e0mbit de la comunicaci\u00f3, portava un any en qu\u00e8 els objectius assolits no eren els desitjats. Per tal de poder revertir la situaci\u00f3, es va crear i planificar una estrat\u00e8gia comunicativa coherent. Primer, es va analitzar la situaci\u00f3: mitjans, missatges, p\u00fablic objectiu, interessos\u2026 (accions de l&#8217;empresa) i despr\u00e9s es va portar a terme un an\u00e0lisi de mercat que va permetre identificar i comparar el p\u00fablic objectiu i, per tant, poder segmentar-lo per posicionar EUMES. En ambd\u00f3s estudis es va poder detectar el focus del problema i per tant, establir una estrat\u00e8gia ben fonamentada que incorpora: una renovaci\u00f3 de la imatge (nova marca gr\u00e0fica, nou codi de colors, elements corporatius nous\u2026) i una l\u00ednia comunicativa nova (nous mitjans, nous missatges, m\u00e9s intensitat d&#8217;impactes, impactes m\u00e9s segmentats\u2026).<\/p>","protected":false},"featured_media":735,"template":"","categories":[6,15],"tags":[],"class_list":["post-734","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-comunicacio","category-multimedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EUMES: Escola de M\u00fasica Avan\u00e7ada i So \u00b7 Campanya de comunicaci\u00f3 &#183; Frame Girona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framegirona.com\/en\/projectes\/eumes-escola-de-musica-avancada-i-so-\u00b7-campanya-de-comunicacio\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EUMES: Escola de M\u00fasica Avan\u00e7ada i So \u00b7 Campanya de comunicaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Campanya de comunicaci\u00f3. EUMES \u00e9s una escola de m\u00fasica avan\u00e7ada i so. Est\u00e0 formada per un grup de professionals actius dels sectors musical i audiovisual, ubicada a Girona, que compta amb la col\u00b7laboraci\u00f3 de l&#039;Ajuntament de Girona. T\u00e9 la voluntat de consolidar la formaci\u00f3 en producci\u00f3 musical, que fins al moment es desenvolupa de forma independent. En l&#039;\u00e0mbit de la comunicaci\u00f3, portava un any en qu\u00e8 els objectius assolits no eren els desitjats. Per tal de poder revertir la situaci\u00f3, es va crear i planificar una estrat\u00e8gia comunicativa coherent. Primer, es va analitzar la situaci\u00f3: mitjans, missatges, p\u00fablic objectiu, interessos\u2026 (accions de l&#039;empresa) i despr\u00e9s es va portar a terme un an\u00e0lisi de mercat que va permetre identificar i comparar el p\u00fablic objectiu i, per tant, poder segmentar-lo per posicionar EUMES. En ambd\u00f3s estudis es va poder detectar el focus del problema i per tant, establir una estrat\u00e8gia ben fonamentada que incorpora: una renovaci\u00f3 de la imatge (nova marca gr\u00e0fica, nou codi de colors, elements corporatius nous\u2026) i una l\u00ednia comunicativa nova (nous mitjans, nous missatges, m\u00e9s intensitat d&#039;impactes, impactes m\u00e9s segmentats\u2026).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/framegirona.com\/en\/projectes\/eumes-escola-de-musica-avancada-i-so-\u00b7-campanya-de-comunicacio\/\" \/>\n<meta property=\"og:site_name\" content=\"Frame Girona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/framegirona\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-09T10:04:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/logo1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/framegirona.com\\\/projectes\\\/eumes-escola-de-musica-avancada-i-so-%c2%b7-campanya-de-comunicacio\\\/\",\"url\":\"https:\\\/\\\/framegirona.com\\\/projectes\\\/eumes-escola-de-musica-avancada-i-so-%c2%b7-campanya-de-comunicacio\\\/\",\"name\":\"EUMES: Escola de M\u00fasica Avan\u00e7ada i So \u00b7 Campanya de comunicaci\u00f3 &#183; 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