{"id":687,"date":"2020-09-24T16:55:00","date_gmt":"2020-09-24T14:55:00","guid":{"rendered":"https:\/\/www.framegirona.com\/?projectes=grup-galerias-%c2%b7-campanya-de-rebaixes"},"modified":"2020-10-09T12:26:29","modified_gmt":"2020-10-09T10:26:29","slug":"grup-galerias-%c2%b7-campanya-de-rebaixes","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/grup-galerias-%c2%b7-campanya-de-rebaixes\/","title":{"rendered":"GRUP GALER\u00cdAS \u00b7 Sales Campaign"},"content":{"rendered":"<h3><strong>SUMMER SALE CAMPAIGN<\/strong><\/h3>\n<p>The summer sale campaign of the various brands within the Galer\u00edas Group was carried out through a combination of online and offline media. Specific designs were created for the campaign for each brand while preserving their identity. The overall idea is reflected consistently across all brands, but it adapts to each medium through shapes, colors, and messaging.<\/p>\n<h4>ONLINE MEDIA<\/h4>\n<p>To execute the sale campaign, a presence was established on various online platforms: email marketing, a blog, Adwords, and social networks, specifically Instagram and Facebook. Each platform had a different frequency, depending on its needs. Therefore, while email marketing and the blog informed about the campaign's launch, social platforms and Adwords maintained a more constant presence.<\/p>\n<p>&nbsp;<\/p>\n<h4>OFFLINE MEDIA<\/h4>\n<p>Offline presence is also essential. Therefore, during the two months of sales, a presence was established through radio ads, newspaper and magazine advertisements, billboards, and with the LED screen in Sarri\u00e0 de Ter.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8576\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/anuncis-diaris.jpg\" alt=\"\" width=\"1162\" height=\"870\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Grup Galer\u00edas, sofas and rest is a company specialized in high-quality sofas with over 45 years of experience. It has 8 of its own stores located throughout the province of Girona (Girona, Sarri\u00e0 de Ter, Olot, Figueres, Blanes, Sant Antoni de Calonge, and Palafrugell). Grup Galer\u00edas consists of different brands: Galer\u00edas, Galer\u00edas Premium, Neru, and Sof\u00e0s 50%, where you can find not only sofas but also all kinds of home goods, such as mattresses, furniture, decoration, and other accessories.<\/p>","protected":false},"featured_media":688,"template":"","categories":[6,24],"tags":[],"class_list":["post-687","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-comunicacio","category-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GRUP GALER\u00cdAS \u00b7 Campanya de rebaixes &#183; Frame Girona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framegirona.com\/en\/projectes\/grup-galerias-\u00b7-campanya-de-rebaixes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GRUP GALER\u00cdAS \u00b7 Campanya de rebaixes\" \/>\n<meta property=\"og:description\" content=\"Grup Galer\u00edas, sof\u00e0s i descans \u00e9s una empresa especialitzada en sof\u00e0s de qualitat amb m\u00e9s de 45 anys de traject\u00f2ria. Compta amb 8 botigues pr\u00f2pies repartides per tota la prov\u00edncia de Girona (Girona, Sarri\u00e0 de Ter, Olot, Figueres, Blanes, Sant Antoni de Calonge i Palafrugell). El Grup Galer\u00edas est\u00e0 format per diferents marques: Galer\u00edas, Galer\u00edas Premium, Neru i Sof\u00e0s 50% a on podreu trobar sof\u00e0s, per\u00f2 tamb\u00e9 tota classe de material per a la llar, com matalassos, mobles, decoraci\u00f3 i altres complements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/framegirona.com\/en\/projectes\/grup-galerias-\u00b7-campanya-de-rebaixes\/\" \/>\n<meta property=\"og:site_name\" content=\"Frame Girona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/framegirona\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-09T10:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/09\/post-inici.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1162\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/framegirona.com\\\/projectes\\\/grup-galerias-%c2%b7-campanya-de-rebaixes\\\/\",\"url\":\"https:\\\/\\\/framegirona.com\\\/projectes\\\/grup-galerias-%c2%b7-campanya-de-rebaixes\\\/\",\"name\":\"GRUP GALER\u00cdAS \u00b7 Campanya de rebaixes &#183; 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