{"id":4594,"date":"2021-04-28T11:24:55","date_gmt":"2021-04-28T09:24:55","guid":{"rendered":"https:\/\/www.framegirona.com\/?post_type=projectes&#038;p=4594"},"modified":"2021-05-06T10:10:06","modified_gmt":"2021-05-06T08:10:06","slug":"asesorandum-marca-grafica-i-papereria","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/asesorandum-marca-grafica-i-papereria\/","title":{"rendered":"ASESORANDUM \u00b7 Graphic Branding and Stationery"},"content":{"rendered":"<h3>GRAPHIC BRAND<\/h3>\n<p>The previous graphic branding was many years old, and they have finally decided to change the entire visual identity.<\/p>\n<p>We keep the <strong>naming,<\/strong> for its power: \"Asesor\" is what they offer to the client; \"andum\" is the suffix, of Latin origin, which adds grandeur to the word. We use the Barlow Condensed font for its easy readability and character, as it is widely used in the industrial and financial sectors. We remove the \"A\" to bring modernity and a sense of growth, like an arrow pointing upwards.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4610\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida.jpg\" alt=\"\" width=\"700\" height=\"700\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida.jpg 879w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-300x300.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-150x150.jpg 150w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-768x768.jpg 768w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASESORANDUM-MG_Escollida-700x700.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>We create the <strong>pictogram<\/strong> with the two initials 'Asesor' + 'Andum' (A+A). By overlapping and hollowing them out, we turn them into an 'M,' the last letter of the naming.<\/p>\n<p>For the <strong>color<\/strong> , we choose a very dark gray or 'ink black' (not enriched black): classic and elegant, while also providing neutrality, size, sobriety, security, and luxury.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u2014<\/h3>\n<h3>BRAND GUIDELINES<\/h3>\n<p style=\"text-align: left;\">The Brand Guidelines is the document in which we visually describe\u00a0<strong>everything essential for using Asesorandum's corporate graphic brand: <\/strong>logo, image, icon, typography, colors, proportions, and their application rules.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4597 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline.jpg\" alt=\"\" width=\"1000\" height=\"795\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline-300x239.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/brandguideline-768x611.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><\/h3>\n<h3>\u2014<\/h3>\n<h3>CARD<\/h3>\n<p style=\"text-align: left;\">We symbolize growth (investments) by designing the name card vertically, with a classic-contemporary style. One part remains for all the partners, and the other contains personal information. We finish it with a <strong>soft-touch matte lamination and 3D UV<\/strong> that reflects light and adds volume to the whole.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4608\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta-300x225.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/ASSESSORANDUM-MockupTargeta-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>\u2014<\/h3>\n<h3>FOLDER<\/h3>\n<p style=\"text-align: left;\">The folder also maintains the classic-contemporary style, with a combination of white on the exterior (front and back cover) and black on the interior (tabs). The giant pictogram (M) allows us to create continuity, impact, and a reading path. We place all the data on the outer part and add minimal information on the inside, in contrast to the white papers that will be stored there. We also include perforations for inserting the corporate card.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4601 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant-300x200.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta_Davant-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4602 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta-300x225.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Oberta-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4638 size-full\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta.jpg\" alt=\"\" width=\"1000\" height=\"778\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta-300x233.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/F-Carpeta-Davant-Oberta-768x598.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>\u2014<\/h3>\n<h3>A4<\/h3>\n<p style=\"text-align: left;\">For stationery, we respect the sleek and high-end style of the entire brand identity. We place the pictogram (M) on the left side and a prominent ASESORANDUM at the top, with all the details at the bottom. The reason for aligning all the content to the left is to maximize the use of the paper surface. We pre-print it to make it easier and more cost-effective for the customer, as they only need to print their content afterward.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4616\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup.jpg 1000w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup-300x225.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2021\/04\/paper-mockup-768x576.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Asesorandum is a company dedicated to investment and land management. On one hand, it liaises with individuals and businesses looking to sell their properties, and on the other hand, it also engages with those interested in purchasing them.<\/p>","protected":false},"featured_media":4595,"template":"","categories":[7],"tags":[],"class_list":["post-4594","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Asesorandum. Marca Gr\u00e0fica i papereria \u00b7 Branding \u00b7 Frame Girona<\/title>\n<meta name=\"description\" content=\"L&#039;empresa es dedica a la gesti\u00f3 d\u2019inversions i de solars. 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