{"id":4167,"date":"2021-04-20T09:43:09","date_gmt":"2021-04-20T07:43:09","guid":{"rendered":"https:\/\/www.framegirona.com\/?post_type=projectes&p=4167"},"modified":"2021-05-14T12:55:26","modified_gmt":"2021-05-14T10:55:26","slug":"inox-marca-grafica","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/inox-marca-grafica\/","title":{"rendered":"+INOX \u00b7 Graphic Branding and Stationery"},"content":{"rendered":"

GRAPHIC BRAND<\/h3>\n

+INOX operates internationally and conveys its desire for the naming,<\/strong> to work in Catalan, Spanish, and English. For this reason, we replace the word 'm\u00e9s,' 'm\u00e1s,' or 'plus' with the symbol '+' to make it understandable in any language.<\/p>\n

The typography should also express the industry in which the company operates. That's why we use DIN font, a widely used German typeface in the transport and industry sectors. This font has character, and its minimalism makes it very easy to read even at long distances.<\/p>\n

As for the color palette<\/strong> , we maintain +INOX's corporate colors: orange and black. To add a distinctive touch, we draw inspiration from the visual effects of steel, a material that exhibits brighter areas and reflections when exposed to light. The horizontal bar of the '+' allows us to introduce texture to the word, evoking the brilliance of a steel bar.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

\u2014<\/h3>\n

BRAND GUIDELINES<\/h3>\n

\"\"<\/p>\n

In the graphic branding design process, we create the\u00a0Brand Guidelines<\/b>: it is the document that visually describes the brand (logo, image, icon, typography, colors, proportions, and its application rules). A summary of all the essential aspects to consider when using the\u00a0corporate graphic brand<\/b>, including how it should be used and its variations, such as colors and sizes for application on various media.<\/p>\n

\"\" \"\"<\/h3>\n

\u2014<\/h3>\n

STATIONERY<\/h3>\n

The brand is new, so it's essential to showcase it. We opt for a simple card front: we place the logo centered on a white background to make the name, +INOX, stand out. On the other side, we use orange to differentiate it, adding all the contact information and the icon. We choose a matte laminated finish with a glossy UV3D varnish<\/strong>, which provides reflections and relief, allowing us to reinforce the association with stainless steel.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

+INOX is a Catalan company located in Bellcaire d'Empord\u00e0. Their activity is dedicated to locksmithing, metalwork, especially for the industrial sector. The latest innovation is a stainless steel line. Their specialty includes products like drinkers, fences, etc., for farm animals. They operate in Catalonia, Spain, and Europe.<\/p>","protected":false},"featured_media":5208,"template":"","categories":[7],"tags":[],"class_list":["post-4167","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\n+INOX. Marca Gr\u00e0fica i papereria \u00b7 Branding \u00b7 Frame Girona<\/title>\n<meta name=\"description\" content=\"+INOX \u00e9s una empresa catalana que treballa en la serralleria. 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