{"id":1812,"date":"2020-12-04T12:40:43","date_gmt":"2020-12-04T11:40:43","guid":{"rendered":"https:\/\/www.framegirona.com\/?post_type=projectes&#038;p=1812"},"modified":"2022-02-23T12:01:10","modified_gmt":"2022-02-23T11:01:10","slug":"a-joc-lent","status":"publish","type":"projectes","link":"https:\/\/framegirona.com\/en\/projectes\/a-joc-lent\/","title":{"rendered":"A JOC LENT \u00b7 Corporate Visual Identity"},"content":{"rendered":"<h3>CONCEPT<\/h3>\n<p>The first step is to talk to the client and thoroughly understand their project: what they do, what are the significant benefits for the client, what are their unique values, what products they sell, what services they offer... In other words, an in-depth study of the company to build the brand. The second step is to work on the\u00a0<em>Reason Why<\/em>, and therefore \u00abwhat we want to demonstrate\u00bb. The third is the\u00a0<em>USP\u00a0<\/em>or\u00a0<em>Unique Selling Proposition<\/em>, In other words, the unique selling proposition. This entire process is developed shoulder-to-shoulder with the client until a satisfactory point is reached. Now we can develop the tactical and creative aspects, once the strategy has been made clear and unique.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1815 alignnone\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Conceptes.jpg\" alt=\"\" width=\"1400\" height=\"630\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Conceptes.jpg 1400w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Conceptes-300x135.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Conceptes-1024x461.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Conceptes-768x346.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>\u2014<\/p>\n<h3>NAMING<\/h3>\n<p>We start working on different\u00a0<em>naming,<\/em> proposals based on key concepts and keywords. In this case, around thirty of them. From these, three finalists emerge, and in the end, one winner:\u00a0<strong>A Slow Game<\/strong>. The concept arises from the learning that the child develops with the toy: they play, and they do it slowly. We combine the two concepts into a ready-made phrase that is already part of our client's vocabulary.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-1816 alignnone\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Naming.jpg\" alt=\"\" width=\"1400\" height=\"630\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Naming.jpg 1400w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Naming-300x135.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Naming-1024x461.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Naming-768x346.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>\u2014<\/p>\n<h3>GRAPHIC BRAND<\/h3>\n<p>We are looking for a typography that conveys simplicity, minimalism, coherence... but without being childish. Let's not forget that the actual customer is not the little child but the adult who buys the toy to give it to the little one. Additionally, we play with light and bold to be able to combine all the letters and construct a single word that maintains the readability of the phrase within it. That's how we build the <em>logo<\/em>. Regarding the\u00a0<em>pictogram<\/em>, the iconic element, we explore various concepts, with three finalists. The winner prominently features a pot, a symbol of cooking and also a colloquial way of saying 'going crazy' (In Catalan we say '<em>se t'ha anat l'olla'<\/em>, and it refers to a pot) in the midst of the cooking process. The handles allow us to remember ears, and with two half-bubbles, we create the eyes. Now we have the image of the little child making bubbling sounds while playing. Colors are also a very important psychological element that helps us convey the brand's values.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1820\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Marca-Grafica.png\" alt=\"\" width=\"1400\" height=\"800\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Marca-Grafica.png 1400w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Marca-Grafica-300x171.png 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Marca-Grafica-1024x585.png 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Marca-Grafica-768x439.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1817\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Icona.jpg\" alt=\"\" width=\"1400\" height=\"630\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Icona.jpg 1400w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Icona-300x135.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Icona-1024x461.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-Icona-768x346.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>\u2014<\/p>\n<h3>BRAND GUIDELINES<\/h3>\n<p>In the graphic branding design process, we create the\u00a0<strong>Brand Guidelines<\/strong>: it is the document that visually describes the brand (logo, image, icon, typography, colors, proportions, and its application rules). A summary of all the essential aspects to consider when using the\u00a0<strong>corporate graphic brand<\/strong>, including how it should be used and its variations, such as colors and sizes for application on various media.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1818\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Cobertes.jpg\" alt=\"\" width=\"1400\" height=\"731\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Cobertes.jpg 1400w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Cobertes-300x157.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Cobertes-1024x535.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Cobertes-768x401.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1819\" src=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Interior.jpg\" alt=\"\" width=\"1400\" height=\"913\" srcset=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Interior.jpg 1400w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Interior-300x196.jpg 300w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Interior-1024x668.jpg 1024w, https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/A-JOC-LENT-BrandGuidelines_Interior-768x501.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>A Joc Lent is the new brand we have created for M\u00edriam Asturias. With the online shop of games specially designed to develop children's abilities and bring out the genius within them, we culminate the project. It is a newly created company, young, dynamic and with a very promising future.<\/p>","protected":false},"featured_media":1813,"template":"","categories":[7],"tags":[],"class_list":["post-1812","projectes","type-projectes","status-publish","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A JOC LENT \u00b7 Identitat Visual Corporativa, Branding. Frame Girona<\/title>\n<meta name=\"description\" content=\"Identitat Visual Corporativa de A Joc Lent: agafem una empresa i la convertim en una marca amb valors, actitud, pres\u00e8ncia visual i concepte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/framegirona.com\/en\/projectes\/a-joc-lent\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A JOC LENT \u00b7 Identitat Visual Corporativa\" \/>\n<meta property=\"og:description\" content=\"Identitat Visual Corporativa de A Joc Lent: agafem una empresa i la convertim en una marca amb valors, actitud, pres\u00e8ncia visual i concepte.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/framegirona.com\/en\/projectes\/a-joc-lent\/\" \/>\n<meta property=\"og:site_name\" content=\"Frame Girona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/framegirona\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-23T11:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/framegirona.com\/wp-content\/uploads\/2020\/12\/FRAME-A_Joc_Lent-Destacada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"881\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/framegirona.com\\\/projectes\\\/a-joc-lent\\\/\",\"url\":\"https:\\\/\\\/framegirona.com\\\/projectes\\\/a-joc-lent\\\/\",\"name\":\"A JOC LENT \u00b7 Identitat Visual Corporativa, Branding. 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