{"id":9621,"date":"2021-11-02T09:36:31","date_gmt":"2021-11-02T08:36:31","guid":{"rendered":"https:\/\/www.framegirona.com\/?p=9621"},"modified":"2022-04-14T11:21:23","modified_gmt":"2022-04-14T09:21:23","slug":"posicionament-seo-sem","status":"publish","type":"post","link":"https:\/\/framegirona.com\/en\/posicionament-seo-sem\/","title":{"rendered":"Positioning: Beyond SEO\/SEM"},"content":{"rendered":"

TO PAY OR NOT TO PAY: THAT IS THE QUESTION<\/b><\/h3>\n

When you've heard about the web and its positioning, you've probably heard words like: SEO, SEM, organic, keyword, cost per click... the basic idea you've got is that SEO is free and SEM is paid, but is it really that simple? Don't you think that these concepts go further and are a small cog in a more complex chain?<\/p>\n

One of the most common mistakes in web positioning is thinking that the more money you invest, the better the result you get and everyone sees you.<\/strong>, without doing a prior analysis of what your website really needs. Paying for ads on Google (Google Ads), ads on social networks (Social Ads) and banners if your content is not attractive and does not provide value to users is counterproductive and limited in time, since when you stop paying your positioning collapses. All this investment to end up in nothing?<\/p>\n

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WHO PAYS THE MOST IS NOT THE FIRST<\/h4>\n

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SPONSORED<\/b><\/h3>\n

We relate this term to the idea of payment. It usually follows the cost-per-click (CPC) model, where you pay for each click your ad receives.<\/p>\n

The most well-known is the SEM<\/strong> (Search Engine Marketing), which consists of create paid ads for the specified keywords<\/strong>, so when a user performs a search, the ad is displayed in the top positions, ahead of the competition, capturing the attention of users.<\/p>\n

Among its advantages we find:<\/p>\n