{"id":563,"date":"2019-12-24T16:34:52","date_gmt":"2019-12-24T14:34:52","guid":{"rendered":"https:\/\/www.framegirona.com\/?p=563"},"modified":"2020-10-08T10:43:05","modified_gmt":"2020-10-08T08:43:05","slug":"mannequin-challenge-o-la-viralitat-de-les-marques-a-les-xarxes-socials","status":"publish","type":"post","link":"https:\/\/framegirona.com\/en\/mannequin-challenge-o-la-viralitat-de-les-marques-a-les-xarxes-socials\/","title":{"rendered":"Mannequin Challenge or the virality of brands on social networks"},"content":{"rendered":"<p class=\"translation-block\"><strong style=\"text-align: justify\">This Christmas, the <em>digital environment<\/em> of social networks has presented us with one of the most media-worthy contents of the year: the <em>Mannequin Challenge<\/em> . A phenomenon that, through and beyond a relaxed and friendly first glance, reveals a new way of understanding, establishing and maintaining the relationship between companies and customers.<\/strong><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\" class=\"translation-block\">The <em>competition for notoriety<\/em> in the digital environment has turned advertising campaigns based on <strong>video strategies<\/strong> into one of the most important and used tools today. A trend that will continue to grow in 2017, as projected by <strong>Statista<\/strong> .<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><em>\u00abAdvertising campaigns based on video strategies will be an upward trend in 2017 to increase awareness in the digital environment.\u00bb<\/em><\/h4>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\">Nature <em>participatory<\/em>, <em>spontaneous<\/em> and <em>playful<\/em> of this space of relationship -them <strong>social networks<\/strong>\u2013 has revolutionized the <em>communication paradigms<\/em>. For companies, this <em>new model<\/em> represents the entrance to a <em>agile communication space<\/em> which allows to generate\u00a0<em>feedback<\/em>, with the aim of understanding and speaking with those around them.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">Let&#039;s leave behind the <em>one-way communication<\/em> -which is often perceived as intrusive- to adopt the <em>bidirectionality<\/em>, a form of dialogue in consensus between all parties. This reformulated dynamic establishes a <em>more personal relationship<\/em>, away from formalities and with a very friendly treatment <em>closest<\/em> and <em>resolute<\/em>.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=SukNyrMh0Iw\u00bb<\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\">This is a <em>company personification process<\/em>, in which the <strong>brand<\/strong> becomes <em>one<\/em> <em>active member of more than one community<\/em>: the most direct environment. It means, in other words, acquiring a <em>important voice<\/em> and <em>recognized<\/em> among all those who make possible or are users of the company&#039;s activity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h4><em>\u00abThis is a process of personifying the company, in which the <strong>brand<\/strong> becomes an active and important member of a community.\u00bb<\/em><\/h4>\n<p style=\"text-align: justify;\" class=\"translation-block\">Brands have found in the video format for networks, a <em>media potential<\/em> that is much better directed -and therefore effective- to the <em>desired environment<\/em> and that at the same time is capable of reaching <em>many more people<\/em> -precisely due to the complicity of those who form their environment-. This is about <em>the virality of the content<\/em> .<\/p>\n<p style=\"text-align: justify;\">Considering that on the network <em>the brand is the kaleidoscope of the company&#039;s content<\/em>, it is necessary to keep in mind all the <em>content production process<\/em>. The <em>viral potential<\/em> of these, depends largely on the approach and development <em>by the professional<\/em> -or team of <strong>community manager<\/strong>\u2013 who takes care of its management and\u00a0<strong>Social Media Optimization (SMO)<\/strong>-.<\/p>\n<h4><em>\u00abBrands have found video format for social media to be a much better-targeted \u2013 and therefore effective \u2013 media potential for reaching their desired environment.\u00bb<\/em><\/h4>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p style=\"text-align: justify;\">So, what the <strong>corporate communication<\/strong> find in the <strong>social media<\/strong> and through video is the ability to extend an identity to a large number of people and, more importantly, to do so in a more natural and enjoyable way.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Be it any footballer&#039;s, the one from the series <strong>Merlin<\/strong> from <strong>TV3<\/strong> or what your cousins recorded during the St. Stephen&#039;s lunch, this <strong>Christmas<\/strong> who has not let one in <strong>Mannequin Challenge<\/strong> at home?<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00abDeixem enrere la comunicaci\u00f3 unidireccional per adoptar la bidireccionalitat, una forma de di\u00e0leg en consens entre totes les parts.\u00bb<\/p>","protected":false},"author":1,"featured_media":564,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xarxes-socials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mannequin Challenge o la viralitat de les marques a les xarxes socials &#183; Frame 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